Winter Expedition
- Water-repellent recycled nylon
- Thermal fleece lining
- Reflective trim for night safety
Adventure-Ready Apparel for Your Four-Legged Companion
Sustainably crafted in Canada. Designed for comfort, performance, and unmistakable style.
Our Story
Founded in the heart of Vancouver’s outdoor community, TrueNorth Pet Apparel merges decades of technical outerwear know-how with cutting-edge animal comfort science. What started as a single jacket sewn for a shivering rescue pup quickly snowballed into a nationwide movement for better, greener pet gear.
Today our 8,000 sq ft manufacturing space hums with automated pattern cutters and low-impact dye machines, allowing us to craft every garment locally while keeping our environmental paw-print to a minimum.
“Keeping pets comfortable on every Canadian adventure while reducing our paw-print.”
10+
Years
30k
Garments / yr
92%
Repeat Customers
1 Goal
Happy Pets
Seasonal Collections
Custom Tailoring Service
1
Consult: Schedule a virtual or in-studio fitting and chat with a specialist about your pet’s needs.
2
Measure: Follow our guided or provide custom specs.
3
Design: Pick from eco fabrics, vibrant colours, and personalized embroidery.
4
Craft: Our tailors hand-finish every order within seven business days.
5
Book Your Consultation
Deliver: Enjoy free Canada-wide shipping and a happy-fit guarantee.
Our Sustainability Commitment
- Materials: 90 % GRS-certified recycled fibres.
- Dye Process: Closed-loop reclamation saves 1.2 million L of water per year.
- Packaging: 100 % compostable mailers printed with plant-based inks.
- Certifications: Climate Neutral, PETA-Approved Vegan.
Plastic bottles diverted from landfill:
Fabric & Technology
- ThermoShell™ Insulation
- Ultra-light warmth proven in third-party labs down to –20 °C.
- ArcticShield™ Waterproofing
- PFAS-free coating keeps pets dry without compromising breathability.
- SeamTite™ Stitching
- Double-stitched stress points for years of backcountry adventures.
- 3D Pattern CAD
- Ergonomic fit perfected for more than 120 dog breeds, from Chihuahua to Malamute.
Wholesale & Retail Partners
Scale your pet retail business with flexible MOQs, private-label options, and real-time inventory integrations. Our dedicated account team supports you from design to launch.
- MOQ: Starting at 50 units per size.
- Private Label: White-label branding available.
- Lead Times: 21–45 days based on complexity.
- EDI/API: Effortless inventory sync.
Happy Tails & Trusted Partners
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“Milo’s winter coat survived three snowstorms and still looks brand new!”
Sarah W. – Banff, AB ★★★★★
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“TrueNorth’s wholesale program boosted our seasonal sales by 38 %.”
Paws Boutique – Toronto, ON ★★★★★
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“The raincoat kept Luna dry through Montréal’s wet spring. Zero mud inside the car!”
Carlos M. – Montréal, QC ★★★★★
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“We recommend TrueNorth coats after surgeries—the adjustable fit is gentle on sutures.”
Dr. Olivia Chen – West Coast Animal Hospital ★★★★★
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“French-speaking customers love that the hangtags are bilingual and eco-focused.”
Le Nordic Pets – Québec City, QC ★★★★★
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“The reflective trim is bright enough that cars spot Niko on early-morning runs.”
Raj Bhatti – Calgary, AB ★★★★★
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“My sled team wore the insulated booties for the Yukon Quest—no frostbite paws!”
Tanya Rivers – Whitehorse, YT ★★★★★
Meet the Pack
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Amelia Wong
Founder & CEO
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Noah Lee
Lead Designer
Fun fact: Noah once designed a jacket for a rescue penguin in New Zealand.
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Emma Brown
Head Tailor
Fun fact: Emma’s first sewing project was a Halloween cape for her Siamese cat.
Join thousands of Canadian pets staying warm in TrueNorth gear.
Start Shopping
2784 Elmwood Drive, Suite 5B
Vancouver, BC V6J 3V8, Canada
Phone: +1 604-555-7890
Email: info@
Hours: Mon–Fri 9:00–17:00 PST